Perhaps it seems a little far-fetched to you. Maybe you even doubt it. I have no idea.
But what you need to understand is that your website plays a huge role in your SEO results, and where you appear in the search engines, so let us have a look at what you can do.
Google is heavily focused on the user experience and how many people visit a site and don’t stay for very long.
So if you are wanting to keep your visitors as long as possible, you have to make sure that they are happy on whatever device they are using.
These days, people are surfing the web on an ever expanding range of devices. From mobile phones, tablets, laptops and computers, to the forthcoming wearable gadgets and internet of everything.
The number of gadgets is only increasing so you need to plan ahead.
And the only way that you can do that is to make sure that your website is flexible.
Today, flexible websites are using responsive design. These types of design are capable of changing with the size of the screen they are displayed on.
So when a user opens your website on the iPhone it displays in a smaller, narrower version. Which means it is easy to use, easy to read and makes the user happy.
The result is that Google is happy too.
They can your site and see that it is mobile friendly. So they rank it higher, especially for mobile search.
It also means that users will use the site more and stay longer, which is also something they measure.
The overall results is then higher ranking through better SEO!
Site Load Speed and Web Hosting
There are many things you can do to improve the load times of your pages and site, and again all of these things have an affect on SEO.
For many of the same reasons as the mobile websites, faster sites keep customers from hitting the back button and make them enjoy being on your website.
The result is again that Google is happier with you site and more likely to rank you higher on SERP.
The first thing you need to be careful of is where you host your website.
There are many cheap web hosting companies and you don’t want to fall into the trap of trading money for speed.
It is for this reason that although I think some of the cheaper companies like Blue Host and Dream Host are ok, I would use something like Siteground.
One of the biggest things you can do to improve your site load speed is to keep the web design simple.
The less things you have on the page and the smaller they are, the faster it will load.
So when you are tempted to add video or large images to your site, please have a serious think about the benefits before you lose massive speed advantages.
In fact if you want to test your site load speed when you do such changes, check it with tools such as:
And on Pingdom make sure you take the settings that use the closest server to your customers, or at worst you.
When I talk about not including large things on your site, of course we mentioned visuals. But this also includes files like scripts (which can be included with WordPress plugsin) and advertising.
So again be careful what you add to your site.
Hopefully the above ideas have given you food for thought when you are developing or improving your next website.