Video Can Improve Your SEO

video-seoOne of the most mysterious things about SEO to some people is that video can improve your SEO in amazing ways.

I know many people do not believe me when I talk about this, so in this blog post I am going to explain to you the many ways that video can help your website’s SEO or help you rank in Google in general.

Videos and SEO

Just by producing a video for your website you can improve the SEO enormously. Sounds crazy I know.

In fact, if you need some video marketing ideas check out this post with some great tips for your next video production.

But here is the thing. Google likes to display videos in the top ten of many search results, so why not have that video be yours.

You just need to produce a compelling video and do the standard on page SEO you would for any video and you can rank on Google in no time.

The video you produce and the keywords that you target are obviously an important factor, because you cannot rank for very competitive words just because you have a video. But it certainly can help.

YouTube Videos and SEO

As you might be aware, Google owns Youtube. In fact it was one of the biggest and most successful purchases they have made in their history, after conquering online advertising.

Another important thing you might be aware of as well is that Youtube is one of the world’s biggest search engine. And we are not talking about discovering videos on Google, but Youtube’s private search.

So by having your videos on Youtube you can get people to your website by getting found on Youtube’s search.

But what is also interesting is that quite often, Google will not only feature video in the top 10 of their search results, but they will prefer to feature videos hosted on Youtube.

After all, they own Youtube as we just discussed. So it kinda makes sense to have a link between their different divisions.

How can you leverage this fact?

Start hosting some of your videos on Youtube. Even if you are having trouble competing for s specific keyword in Google, if you can instead get a youtube video to rank highly (hopefully number one) then perhaps you can get it into the top ten search results as well. Just because it is on Youtube. Fantastic right?

Other SEO Factors

Google is also favoring interactive websites with a lot of visuals today because they hold people’s attention.

So it also pays to have not only amazing visuals (graphics, images etc) but also video. As often as you can in your blog posts, or product pages. Put a video in there, and Google will look favorably on you. Trust me, It is worth a shot.

Summary

So now you know the many ways that SEO is affected by Video. Creating your own video, having a video on your blog post or hosting a video on Youtube are all options that can help you improve your rankings and SEO in general.

So why not get started with video today and see what a difference it can make to your website’s SEO.

If you have any questions or comments feel free to add them in the comments below or of course get in touch via our contact page.

LeadPages and SEO – Does it Work?

When you are trying to increase conversions on your website, one of the tools you might try using is conversion rate optimization.

You could add some opt-in forms to your homepage and blog posts, or you could create some specific landing pages to capture leads.

One of the best tools for this kind of things is LeadPages.

By the way, if you need to learn more about this tool, here is a great LeadPages review that provides lots of great information, pricing and tips.

How Can Landing Pages Work With SEO

LeadPages SEO and landing pages

The first decision you need to make is whether or not you even want your landing pages indexed.

If you are driving traffic directly from advertising campaigns like Facebook, Twitter or Google Adwords, then this might not be a great idea.

The content on the lead pages might not be worthy of indexing if you are only capturing email addressed.

On the other hand, if you are using such tools as LeadPages to create sales pages or other useful content, then SEO might be worth considering.

Luckily great tools like this have seriously considered this in their creation, and are fully SEO compliant.

They have the fields you need to fill in to do perfect SEO, so that is not concern at all.

Of course, if you are using WordPress and including your lead pages that way, you can always use the standard WordPress plugins like Yoast or All in one.

So then you would obviously have no SEO related problems.

Creating a new Website with Leadpages or Launch Pages

Leadpages Launch Page

If you are just starting out and have not yet created a complete website or found a place to host it, a tool like LeadPages can also save the day.

You can create coming soon landing pages and also get those indexed with Google too. Great for SEO, even if you don’t have a website yet.

Of course, you need to purchase your domain name from somewhere like NameCheap or GoDaddy, so that you are not using the generated subdomain that LeadPages provides:

youraccount.leadpages.net

This would obviously not help your SEO and getting started. So please at the very least, go out and get your own domain name, even if you are not ready for the investment or hosting of website.

In the future, once you have the time and money, you can then go out and develop your website, and your domain will already be available in Google and starting to earn some SEO.

Working with External Tools for Websites

So in general when we are talking about on page SEO you need to be careful what exactly you have control over when you are using external tools like these.

But if you go with a well developed tool and a professional company that understands the importance of SEO elements within the site and pages, then you should have no problems at all.

Making sure that this is the case though is something that only you can do. Once you have paid for the tool, and perhaps used it extensively, it will be too late to roll everything back without losing something.