One of the first things you need to be careful to take care of when you are creating a website, and ranking for SERPS, is on page or on site SEO.
The great thing about such a technique, is that unlike other types of SEO, you have complete control over it because it is all on your own site.
The Fundamentals of On Page SEO
There are quite a few things you can do on your website to improve your on page SEO.
If you are using something like WordPress, this can be a lot easier because there are plugins like WordPress SEO from Yoast.
However, if you are not using WordPress you will have to enter these values in the correct SEO places by hand.
The Title Tag
On every page or post one of the most important elements is the title tag.
This tells the reader and Google what the page is about and usually appears at the top of the page when it is displayed.
You should have keywords within the title and they should preferably be at or towards the front of the title.
Do not over-optimize the title, but be sure to include you keyword phrase once.
This is another area where you have a lot of control when you create a page or post.
The URL should not be too long or complex but should also contain the keyword phrase you are targeting towards the front.
I would recommend only using about 5 word maximum. This is not a set rule but will help improve your site in general.
Headings (h2, h3 etc)
You should also be sure to use at least one or two of these elements in your page and if you can also use the keywords within them.
Again, it pays to also write for your reader, because this is what Google is focused on at this time, but having your keywords in your content 1-3% of the time is ideal.
So try to get some headings in your content, also to break it up and organize it better.
As mentioned above, your content should be well organized and contain headings and sub-headings for easier reading.
People like to scan rather than read in this day and age.
But what is also important is to break your content up with images and also have some bullet points (and possibly bold and underline text) within your content.
Again, the keywords should be throughout your text, but ideally in the first paragraph and potentially at the end.
And not more than 1-3% of the time in the text in general.
Categories and Tags
I recommend that you keep your content well categorized into the main areas you wish to cover in your website.
Then when you write some blog posts you should allocated 1.2 categories to this content so that it can be found and is also indexed by Google.
Tags can be used more liberally, but do not go overboard. I think 10 is a maximum you should use. I usually use a lot less.
To help your content pass on link juice and be indexed more efficiently you should always be interlinking your content on your site.
So if you are writing something that is talking about a topic you have written before, find a way to reference that older material within the new content.
Not only does this help Google and search rankings, but also your reader to find some of your older and more relevant content.
Final Words on On Page SEO
As you can see there are lots of things you can and should be doing on your site to improve your SEO.
And most if not all of this should before before you run off and chase links to your site.
I hope you found this information useful, and will start using it soon.
This image is courtesy of Backlinko.com