Importance Of Web Design in SEO

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Not everyone understands what an influence web design has on SEO.

In fact they are so strongly coupled together that I wanted to go over them in detail in this post.

I have also consulted with a few companies to get this information including Web Design Zürich.

But back to the point, let’s break down all the elements of web design that have an affect on SEO.

Page Load Speed

page load speeds - faster than a bulletGoogle favours sites that are fast.

Why? Because customers will not wait for websites to load, so Google will not put sites at the top of their search results that take a long time to load.

So when you are optimising your webste, you need to seriously think about website load speed for your SEO. But when you think about it, you are also making your future customers happy too, when they finally land on your website.

There are a number of tools that you can use to test how well your site is doing, but here are a few to get you started:

So take a look at these tools and see how your site goes. I would aim for a load speed of under 4 seconds, 2 is perfect, and then move on to the next problem.

Website Navigation

It is also extremely important that your users can find all of your content, even your older blog posts. And Google likes this as well.

So one of the things that you want to be doing is displaying your older content in as many different places as makes sense.

You might want to create navigation that highlights your best categories or content. Or you might want to display this information in the sidebar in related or recent posts. Showing the categories is also another option.

Graphics and Images

Another thing that customers and Google love is including images in all of your content.

The world has moved into a visual phase, and you have to move with them.

So make sure that you include images in all of your blog posts (2 or 3 if they are longer and it makes sense(. Make sure these images are as unique as possible too. It is not always easy, but with so many duplicates used form stock imagery, Google is happier if you use your own.

Another great thing about images is that Google handles them in a separate search. So if you tag your images correctly (alt, title and image name) they will also rank them in image search and you could also be found there too

Videos on Site

Video can also be very useful and help you rank well. But images alone can be enough. Try both though.

The reason that video is so great is that Google owns Youtube. So they favor the use of Youtube videos. Whether you create one on your account or use another one in your blog posts.

Either way, video is helpful in your web design in some fashion or another.

Remember, the video does not have to be a documentary, but just a few minutes long and it is enough.

You can even use animation services like Animoto to do the work for you. But if you have enough skill and a good camera, it is preferable to make your own videos.


So when you are thinking about your website and SEO, you have to take the big picture into account at all times. This means designing and thinking about your site with both in mind, and not just how sexy your design is.

Jason Wiles

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