Video Can Improve Your SEO

video-seoOne of the most mysterious things about SEO to some people is that video can improve your SEO in amazing ways.

I know many people do not believe me when I talk about this, so in this blog post I am going to explain to you the many ways that video can help your website’s SEO or help you rank in Google in general.

Videos and SEO

Just by producing a video for your website you can improve the SEO enormously. Sounds crazy I know.

In fact, if you need some video marketing ideas check out this post with some great tips for your next video production.

But here is the thing. Google likes to display videos in the top ten of many search results, so why not have that video be yours.

You just need to produce a compelling video and do the standard on page SEO you would for any video and you can rank on Google in no time.

The video you produce and the keywords that you target are obviously an important factor, because you cannot rank for very competitive words just because you have a video. But it certainly can help.

YouTube Videos and SEO

As you might be aware, Google owns Youtube. In fact it was one of the biggest and most successful purchases they have made in their history, after conquering online advertising.

Another important thing you might be aware of as well is that Youtube is one of the world’s biggest search engine. And we are not talking about discovering videos on Google, but Youtube’s private search.

So by having your videos on Youtube you can get people to your website by getting found on Youtube’s search.

But what is also interesting is that quite often, Google will not only feature video in the top 10 of their search results, but they will prefer to feature videos hosted on Youtube.

After all, they own Youtube as we just discussed. So it kinda makes sense to have a link between their different divisions.

How can you leverage this fact?

Start hosting some of your videos on Youtube. Even if you are having trouble competing for s specific keyword in Google, if you can instead get a youtube video to rank highly (hopefully number one) then perhaps you can get it into the top ten search results as well. Just because it is on Youtube. Fantastic right?

Other SEO Factors

Google is also favoring interactive websites with a lot of visuals today because they hold people’s attention.

So it also pays to have not only amazing visuals (graphics, images etc) but also video. As often as you can in your blog posts, or product pages. Put a video in there, and Google will look favorably on you. Trust me, It is worth a shot.

Summary

So now you know the many ways that SEO is affected by Video. Creating your own video, having a video on your blog post or hosting a video on Youtube are all options that can help you improve your rankings and SEO in general.

So why not get started with video today and see what a difference it can make to your website’s SEO.

If you have any questions or comments feel free to add them in the comments below or of course get in touch via our contact page.

Importance Of Web Design in SEO

Not everyone understands what an influence web design has on SEO.

In fact they are so strongly coupled together that I wanted to go over them in detail in this post.

I have also consulted with a few companies to get this information including Web Design Zürich.

But back to the point, let’s break down all the elements of web design that have an affect on SEO.

Page Load Speed

page load speeds - faster than a bulletGoogle favours sites that are fast.

Why? Because customers will not wait for websites to load, so Google will not put sites at the top of their search results that take a long time to load.

So when you are optimising your webste, you need to seriously think about website load speed for your SEO. But when you think about it, you are also making your future customers happy too, when they finally land on your website.

There are a number of tools that you can use to test how well your site is doing, but here are a few to get you started:

So take a look at these tools and see how your site goes. I would aim for a load speed of under 4 seconds, 2 is perfect, and then move on to the next problem.

Website Navigation

It is also extremely important that your users can find all of your content, even your older blog posts. And Google likes this as well.

So one of the things that you want to be doing is displaying your older content in as many different places as makes sense.

You might want to create navigation that highlights your best categories or content. Or you might want to display this information in the sidebar in related or recent posts. Showing the categories is also another option.

Graphics and Images

Another thing that customers and Google love is including images in all of your content.

The world has moved into a visual phase, and you have to move with them.

So make sure that you include images in all of your blog posts (2 or 3 if they are longer and it makes sense(. Make sure these images are as unique as possible too. It is not always easy, but with so many duplicates used form stock imagery, Google is happier if you use your own.

Another great thing about images is that Google handles them in a separate search. So if you tag your images correctly (alt, title and image name) they will also rank them in image search and you could also be found there too

Videos on Site


Video can also be very useful and help you rank well. But images alone can be enough. Try both though.

The reason that video is so great is that Google owns Youtube. So they favor the use of Youtube videos. Whether you create one on your account or use another one in your blog posts.

Either way, video is helpful in your web design in some fashion or another.

Remember, the video does not have to be a documentary, but just a few minutes long and it is enough.

You can even use animation services like Animoto to do the work for you. But if you have enough skill and a good camera, it is preferable to make your own videos.

Summary

So when you are thinking about your website and SEO, you have to take the big picture into account at all times. This means designing and thinking about your site with both in mind, and not just how sexy your design is.